By using subtitles in your social videos, your audience can easily binge your content on the go without turning sound on, leading to more engagements for your brand. They’ll undoubtedly appreciate subtitles. It could be because they’re in a public place or listening to something else and don’t want to turn it off. Of course, this trend may be due to many reasons. Plus, one-third of Snapchat videos are played with sound off. According to a study, 85 percent of Facebook videos are watched on mute. Most people with normal hearing prefer to watch videos without sound. So if you don’t add subtitles to your video, you’ll miss the opportunity to reach or sell your brand to a large percentage of your potential target audience. So what does this mean for your brand? Well, as you’d expect, this category of people cannot hear sound and primarily rely on captions to get information from video content. The World Health Organization reports that 5% of the World’s population (430 million people has disabling hearing loss. Research has shown that more than 28 million American adults are deaf or hard of hearing. Let’s show you how subtitles make your videos more accessible to two categories of people. Not only that, but it transcends language boundaries, allowing more and more people to engage with your brand globally.
That’s what subtitles bring to the table.Īdding subtitles to your video and sharing them opens it up to a wider audience.
They should be accessible to a broader audience, including people who face language barriers, hearing difficulties, or can’t turn sound on. Having great videos on the internet is not enough. With the stats above, there’s no doubt that video subtitles have the potential to bring a jump in engagements. In a study, Instapage found that Facebook videos with subtitles had a higher view time (5%) and were viewed by more people (3%) than those without subtitles. Plus, they’re more likely to view, engage, recall and rewatch videos that resonate with them and deliver the message in a clear manner. Viewers love a well-rounded viewing experience made up of visuals, audio, and text. Beyond adding a different element (text) to the viewing experience, subtitles ensure your audience doesn’t miss out on information contained in your video. That’s because it enables you to communicate with your audience in the language they understand. Using subtitles for videos is a proven way to add value and increase engagement with your audience across several social platforms. It’s also the primary factor that determines how much value your viewers get out of your video. Video engagement determines how valuable and effective your videos are and could be measured in terms of views, watch time, shares, likes, and more. However, this could happen when your audience struggles to connect to the message due to language barriers, being hard of hearing, or watching videos on mute. Increase EngagementĪs a video creator or filmmaker, you’ll agree that having viewers tune out of your videos could be your worst nightmare. Here are some of the other benefits of using subtitles in videos and why you should add a subtitle editor to your video editing toolbox. They make your content viral and accessible to a broader audience.īut that’s not all. Whether you’re creating explainer videos, training or educational content, and video type, subtitles can and will have a huge impact on how successful they turn out. You’ll also learn the difference between subtitles and closed captions and when to use them.
#Quick video caption maker how to#
In this article, we’ll show you how to add subtitles to your video. Not sure how to get started? We’ve got you covered. If you aim cut and promote your video to reach a wider audience and boost video engagement, it’s about time you incorporate subtitles into your video marketing toolkit. That is not surprising, as research reveals that a staggering 85% of all Facebook videos are watched without sound.
Facebook revealed that using subtitles increased video ad views by 12%. In fact, there’s been a noticeable increase in its usage across digital media platforms.Īccording to the BBC, 35% of online viewers use subtitles for digital videos. With more and more viewers favoring online videos, subtitles have become an important tool for making videos more inclusive, accessible, and engaging. As you look to expand your digital marketing efforts and reach a broader, global market, adding subtitles to your video can elevate your brand and make your videos super successful. It’s no longer a secret that video has become a powerful medium for driving audience engagement.
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